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Ansley Hoke serves as senior vice president of marketing, North America for ScanSource. She leads the development and implementation of strategic communication, marketing and business plans for ScanSource’s North America sales teams. Previously, she served as vice president of merchandising for ScanSource Catalyst, where she was responsible for the management and direction of the business unit’s vendor relationships, helping to guide strategy and jointly develop growth opportunities. Hoke joined ScanSource in 2001 and served in merchandising leadership roles for ScanSource POS and Barcode, including as acting vice president of merchandising. She has been instrumental in the development of many of ScanSource’s manufacturer partner relationships, helping to grow the relationships and lead the product management teams.