Bill PowerCEO at Agent Alliance
In 1991, Bill Power and his partner, Greg Praske founded Association Resource Group (ARG). The company initially focused on selling affinity programs to national trade associations headquartered in the Washington, D.C., area. As an agent of Allnet and a subagent of an AT&T SDN contract holder, Power learned the business via the school of hard knocks — a catalyst for the formation of The Alliance Partners in 1997. Initially created as a very informal “caring and sharing” group, the organization quickly evolved into a structured, collective sales and marketing engine made up of 17 of the most successful channel partners in the industry. In 2007, Power assumed the role of Alliance CEO.