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Principal at Total Product Marketing
Dean Ara is the principal and co-founder of Total Product Marketing, a digital marketing agency dedicated to helping partners and technology companies connect their products and services with B2B buyers. During his 20 years of technology marketing experience, Ara has run channel marketing programs, developed go-to-market positioning and product launches, and managed multichannel digital marketing campaigns for clients. For technology companies, he emphasizes a three-point positioning process, teaching clients to convey functional, economic and emotional benefits in their positioning and messaging.