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Howard M. Cohen, senior resultant, HMC Corporate Copywriting & Consulting, is a CompTIA authorized channel instructor. Over the past 27 years, he has been a senior executive in some of the most highly regarded partner organizations in the IT industry. During that time he has managed every facet of a channel partner business including sales, marketing, professional services, operations and channel partner management. An experienced strategist and program designer, Cohen has served on many advisory councils and has been instrumental in helping manufacturers improve their channel partner programs and helping channel partners take fuller advantage of them.