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Lisa Masiello is a marketing executive with 25+ years of experience building direct and channel marketing programs for B2B technology providers from start-ups to large enterprises. Her leadership and expertise has resulted in prominent MSP and hosting providers being honored by leading technology vendors for innovation and successfully driving marketing execution, demand generation, and customer satisfaction. Lisa has a successful track record of developing and implementing solutions that drive new revenue growth, channel development, increased ARPU, corporate repositioning, M&A preparation and acquisition integration.