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As the chief revenue officer at Advantix, Natasha Royer Coons is responsible for leading an elite corps of channel managers to foster and invest in deep partner relationships within the channel community. Focused on a partner-centric marketing strategy, Advantix captures greater mind share for mobility, TEM and IoT solutions by helping companies focus on achieving their strategic initiatives while offloading the labor-intensive aspects of telecom expense management to Advantix. Coons is also founder of TeraNova which since 2007 has been helping partners and customers design, build and manage end-to-end enterprise IoT WAN networks.