Channel Partners Evolution Conference & Expo is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


Arlin Sorensen
VP Peer Groups at ConnectWise


As vice president of brand and ecosystem evangelism for ConnectWise, Arlin Sorensen is responsible for leading the company's brand advocacy strategy while serving as a thought leader to the IT services community. In his role, Sorensen contributes to peer group strategies and platform development, and is an ambassador to the ConnectWise strategy. He has more than 30 years of experience in the IT world and is widely recognized for his contribution to partners on their entrepreneurial journey. He assists IT Nation members with their business and personal growth, while helping them achieve their overall goals. Sorensen's technology career began with the launch of his own MSP company. He joined the ConnectWise team after HTG Peer Groups, an organization he founded in 2000 and is now known as IT Nation Evolve, was acquired in January 2018.

Agenda Sessions

  • Why Business Value Should Be Your First Concern and How to Create More of It