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Nancy Ridge is executive vice president of technology distributor Telecom Brokers. Since 2005, she has built the company's partner program to offer a personalized approach to partnership that helps partners grow their businesses by making the most of today’s market opportunities. Ridge has focused on business plan modeling, breakthrough sales strategies, ongoing training and competitive commissions in a truly different, committed partner collaboration environment. Before joining Telecom Brokers, Ridge was vice president of sales for ATI, where she was responsible for creating and managing the indirect sales channel. Prior to that she was a vice president for a consulting firm that pioneered the TEM concept and was also a principal in a demand-side energy service company for 10 years. Ridge is the co-founder and past president of Women in the Channel.