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Danielle has worked across the 150 year old Co-op Group for over 15 years, across a multitude of sectors ranging from Food to Funerals. Danielle has predominantly operated in strategy, architecture and new ventures. Danielle has played key roles on programmes as diverse as Co-op Online Grocery Shopping in 2001, first relaunch of Membership in 2006 and its current incarnation launched in 2016, to the first Food mobile app in 2012. Danielle is currently Head of Practice for Architecture & Analysis in Co-op Digital. Danielle the chapter lead for Ladies Of Code Manchester and is a champion of diversity in technology within and outside of the Co-op as Non-Exec Director of Innovate Her. Danielle is also Board Director of the Co-op Credit Union and a Member of National Members Council.