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David is a specialist in software sales and marketing management. He is a Director and Deputy Chair of the Cloud Industry Forum, a judge for the UK Cloud Awards, and is Founder & CXO of Agile Elephant, a consultancy helping companies make sense of digital transformation. He is a regular speaker at digital, social business, and cloud events including keynoting at the CeBIT Social Business Arena, chairing London's Cloud Computing World Forum, and lecturing on digital marketing and social media at Henley Business School and on INSEEC’s MBA programme. Agile Elephant co-produces Enterprise Digital Summit London, and David is an adviser and non-exec director for several companies.