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Engin Işık is Chief Innovation Officer for Istanbul Deniz Otobusleri (Istanbul Sea Buses- IDO). IDO is Europe’s largest transportation company carrying over 60 million passengers every year. Mr Işık brings his wide-ranging experiences of IT services to this panel, especially his experiences in CRM, ERP, Big Data and Cloud platforms. IDO utilises Cloud for its business critical applications and Mr Işık will speak about the technology and business transformation the Cloud has facilitated. In particular, he will discuss a major transformation project that took IDO’s ticketing system to the Cloud and in doing so became the first project in Turkey and among the first 5 in the world to build an autoscaling service utilising SAP Hybris on the AWS Cloud.