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Key Sessions

Sergio Jerez

Keynote: Technology driven stadium

Football Club Barcelona

Andrea Casini

Keynote: Technology innovation catalyses the smart path to all-connected sport venues

JMA Wireless

Marco Xu

Keynote: 5G Digital Indoor System for FIFA World Cup


Nov 20
Show Filter
09:00 - 09:10 10 mins
Chairman's Opening Remarks
  • Matt Richards - Business Development Director, StreamVue
09:10 - 09:30 20 mins
Keynote: Technology driven stadium
  • Sergio Jerez - CIO, Football Club Barcelona

The Futbol Club Barcelona is fostering an ambitious strategic plan for the coming years that includes the modernization of all stadiums and facilities. As it cannot be otherwise, the ICT will accompany this transformation, with the aim of improving security and operations on match day, enrich the experience of visitors, and optimize the commercial use of the spaces.

09:30 - 10:00 30 mins
Johan Cruijff ArenA, a Prototype Smart City
  • Sander Klous - Partner, KPMG
  • Sander van Stiphout - Director International, Johan Cruijff ArenA

We are moving at light speed toward a smart society where almost all of our decisions are supported or taken over by systems and algorithms. In such a society it is more important than ever to be able to trust the data analysis taking place under the hood. Note that trust goes far beyond reliable answers. How are we going to ensure that algorithms comply with the norms and values we treasure as a society? We are living at a unique moment in history where we can and must shape the ethics of our smart society as trust will be crucial for its success. In this talk Sander van Stiphout and Sander Klous will explain how the ambition of the Johan Cruijff Arena to be the most innovative stadium in the world is leading the way for the City of Amsterdam to find the answers to this and other crucial questions.

10:00 - 10:20 20 mins
Keynote: Technology innovation catalyses the smart path to all-connected sport venues
  • Andrea Casini - Senior Vice President, International Business, JMA Wireless
  • Technology innovation elements drive connectivity and interactivity
  • Edge computing and venue services – a frontier to explore
  • Virtualization and Cloud Economics streamline venue TCO
  • Innovative solutions and Neutral Host model, an explosive mix to make it possible
10:20 - 10:40 20 mins
Case Study: How the Allianz Arena evolves as a connected stadium for its 650 million fans worldwide
  • Benjamin Steen - Head of Digital Projects and CRM, Football Club Bayern Munich
  • The journey of FC Bayern Munich’s digitalised Allianz Arena since 2015
  • How we reach and engage our 650 million fans worldwide on a daily basis
  • Overview of all the digital solutions implemented at the stadium, from CRM solutions, Wi-Fi connectivity, digital screens to wearables, streaming services and location-based services
  • Working with partners and sponsors to optimise the digital platforms for fan engagement
  • The latest projects and future ambitions for FC Bayern Munich in the digital arena
10:40 - 11:00 20 mins
Keynote: 5G Digital Indoor System for FIFA World Cup
  • Marco Xu - VP of Huawei SmallCell Product Line, Huawei
  • From Russia World Cup to Qatar World Cup
  • Go Stadium
  • Go Mobile
  • Go AR/VR
11:00 - 11:50 50 mins
Morning Break, Exhibition Visit & Networking
11:50 - 12:30 40 mins
Panel Discussion: Creating a match made in heaven with a smart stadium in a smart city
  • Erik Meijer - Strategy GPM, Group Innovation, Deutsche Telekom
  • Sun Di - Global Network & Site Integration Solution Director, Huawei
  • Paul Lipscombe - Head of Technology, Ashton Gate Stadium
  • Stefan Bader - Director Parking, Continental AG
  • How does a smart stadium contribute to the success of a smart city?
  • Connecting the city’s infrastructure with transport and the stadium – Now and in the future
  • Technological and non-technological challenges to creating a smart stadium
  • How hospitality and operations at events are managed digitally in a smart stadium - What is still missing?
  • Understanding what the priorities are for the stadiums executives when renovating a stadium to become “smart”
12:30 - 12:50 20 mins
Case Study: Wembley National Stadium - Their Digital Journey
  • Lizzie Liebenhals - Co-founder, Halls and Halls
  • Wembley Stadium journey through the years on all their in stadia digital platforms
  • Tips on how to deliver great content and engage fans
  • Difference between working with the event owners Sport v Music
  • Best in class moments
12:50 - 14:10 80 mins
Networking Lunch
14:10 - 15:00 50 mins
Case Study: Video assistant referee in Dutch football league
  • Kees Boer - Product Manager Video Transmission Services, KPN
  • Dick Van Egmond - Referee Coordinator, Dutch Football Association (KNVB)
  • Centralized VAR in Zeist
  • Communication between the VAR, Stadiums and fans
  • Required Infrastructure to support all communication
15:00 - 15:20 20 mins
Using Wi-Fi analytics technology to drive commercial opportunities at F1 races
  • Matt Roberts - Director of Research, Formula 1®
  • How sensor technology and Wi-Fi analytics is being used at F1 Grand Prix to measure spectator footfall and movement?
  • Is F1 maximising commercial revenue opportunities with their choice of locations for merchandise stands and fan activations?
  • How have F1 used this project to drive decisions in 2018/19 and what are their plans for this technology in the future?
15:20 - 15:40 20 mins
Integrating the Connected Stadium to the Smart City
  • Paul Clowes - Senior Business Development Manager, Comba Telecom
  • What is an Integrated Stadium and Smart City
  • What benefits does an Integrated Connected Stadium and Smart City bring
  • How do we deliver an integrated solution?
  • Who delivers the connectivity
  • Future proofing
15:40 - 16:20 40 mins
Afternoon break and networking
16:20 - 16:40 20 mins
Case study
  • Paul Lipscombe - Head of Technology, Ashton Gate Stadium
16:40 - 17:00 20 mins
Real-time Fan Engagement & Monetization
  • Gilad Garon - CEO, ASOCS

Stadiums and arenas are incorporating new technologies that enable and enhance fan connectivity and mobile engagement. Investments in Wi-Fi and in-stadium apps have become “must haves” for smartphone-focused fans.  But being able to collect and analyze data from ALL mobile devices, not just those connected to Wi-Fi, provides valuable insight. Things like user preferences, user location, wait-times at concession stands and more, in real time provide valuable insight to marketing teams who can improve personalization which in turn will strengthen fan engagement.

17:00 - 17:20 20 mins
Impact of digitalisation and technology on fan experience
  • Cyril De Greve - Strategic Partnerships & Business Intelligence, ESSMA
17:20 - 17:30 10 mins
Closing remarks from the Chair
  • Richard Watton - Consultant, The Sports Consultancy
17:30 - 19:30 120 mins
Connected Stadium Summit Networking Drinks