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Nov 20
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09:00 - 09:10 10 mins
Chairman's Opening Remarks
09:10 - 09:50 40 mins
Keynote Presentation by KPN, Amsterdam ArenA and Amsterdam Municipality: 5G at our stadium – Taking the next step for stadium connectivity
09:50 - 10:10 20 mins
Technology Keynote
10:10 - 10:30 20 mins
Case Study: How the Allianz Arena evolves as a connected stadium for its 650 million fans worldwide
  • Benjamin Steen - Head of Digital Projects and CRM, Football Club Bayern Munich
  • The journey of FC Bayern Munich’s digitalised Allianz Arena since 2015
  • How we reach and engage our 650 million fans worldwide on a daily basis
  • Overview of all the digital solutions implemented at the stadium, from CRM solutions, Wi-Fi connectivity, digital screens to wearables, streaming services and location-based services
  • Working with partners and sponsors to optimise the digital platforms for fan engagement
  • The latest projects and future ambitions for FC Bayern Munich in the digital arena
10:30 - 11:00 30 mins
Panel Discussion: Creating a match made in heaven with a smart stadium in a smart city
  • Erik Meijer - Strategy GPM, Group Innovation, Deutsche Telekom
  • How does a smart stadium contribute to the success of a smart city?
  • Connecting the city’s infrastructure with transport and the stadium – Now and in the future
  • Technological and non-technological challenges to creating a smart stadium
  • How hospitality and operations at events are managed digitally in a smart stadium - What is still missing?
  • Understanding what the priorities are for the stadiums executives when renovating a stadium to become “smart”
11:00 - 11:50 50 mins
Morning Break, Exhibition Visit & Networking
11:50 - 12:10 20 mins
Case study: The journey to becoming a connected stadium – The potential of 5G, NFV and IoT for sports and entertainment events
  • Overview of the journey from infrastructure to fan engagement in a connected stadium
  • Ensuring that the ROI is there and confidence that you’re working with the right partners, as well going in the right direction
  • Areas to look for with regards to costs and budget when renovating a stadium
  • How to choose which digital gadgets you need and which you don’t
  • Considering the value and opportunity of the very latest technologies for specific sports and entertainment events; 5G, NFV and IoT
12:10 - 12:30 20 mins
Case study: Wembley National Stadium - Their Digital Journey
  • Lizzie Liebenhals - Co-founder, Halls and Halls
  • Wembley Stadium journey through the years on all their in stadia digital platforms
  • Tips on how to deliver great content and engage fans
  • Difference between working with the event owners Sport v Music
  • Best in class moments
12:30 - 12:50 20 mins
Case study: Video Assistant Referee in Dutch football league
  • Kees Boer - Product Manager Video Transmission Services, KPN
  • Mike van der Roest - Project Leader VAR, Dutch Football Association (KNVB)
  • Centralized VAR in Zeist
  • Communication between the VAR, Stadiums and fans
  • Required Infrastructure to support all communication
12:50 - 14:00 70 mins
Networking Lunch
14:00 - 14:30 30 mins
Panel Discussion: Safety in stadia across the globe
  • What does safety meet on different continents, in different countries, cities and areas?
  • What are the greatest dangers for safety in large sport and entertainment events today?
  • How are stadium executives responding to safety and security challenges?
  • Successful case studies of preventing incidents and managing safety effectively
14:30 - 14:50 20 mins
Case study: Managing the crowd in unusual event locations
14:50 - 15:10 20 mins
Impact of digitalisation and technology on fan experience
15:10 - 15:40 30 mins
Afternoon break and networking
15:40 - 16:30 50 mins
Presentation followed by Q&A: The opportunities with big data and analytics in sports and entertainment
16:30 - 17:20 50 mins
Panel discussion followed by Q&A: The potential of blockchain in sports and entertainment events
  • Guillaume Lairloup - Chief Information Officer and Solution Architect, Consultant
17:20 - 18:10 50 mins
Presentation followed by Q&A: Using bitcoin as a solution for a cashless stadium
18:10 - 18:30 20 mins
Summary of Group sessions in the main conference room
18:30 - 19:00 30 mins
Panel discussion: The importance of connectivity for one-off sports events
  • What are the options for temporary Wi-Fi set-ups?
  • Wi-Fi on the go, small cells and more capacity
  • Building a brand-new network to accommodate tens of thousands of users
  • What is it that each sport needs when it comes to Wi-Fi requirements?
  • How an operator and a club can work together to drive connectivity and engagement at the same time
  • What will change with the arrival of 5G for one-off event set-ups?
19:00 - 19:10 10 mins
Closing remarks from the Chair
19:10 - 21:10 120 mins
Connected Stadium Summit Networking Drinks