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09:00 09:10 (10 mins)

Main agenda

Chairman's Opening Remarks

09:10 09:30 (20 mins)

Main agenda

Digital Transformation of Stadiums

  • Henk Markerink - CEO, Amsterdam ArenA

09:30 09:50 (20 mins)

Main agenda

Keynote Presentation

  • We are all connected
  • Content matters but you need to know your target
  • Measuring and monetizing passion in the age of mobility
  • Renato Reis - CIO, Orlando City Soccer

09:50 10:10 (20 mins)

Main agenda

Building a Digital Stadium Network for advanced spectator experience

  • Jay Ran - Wireless Marketing Senior Manager, Huawei

10:10 10:40 (30 mins)

Main agenda

Panel Discussion: Building a transformation strategy for your venue

- Where are the opportunities for best practice sharing?

 - Strategies for success – learning from shared experience

10:40 11:40 (60 mins)

Main agenda

Morning Break, Exhibition Visit & Networking

11:40 12:00 (20 mins)

Main agenda

Wireless Technologies and Fan Experience Maximisation: A Glance at the evolution from Present to Future

 - What fans require, analysis of known and underlying requirements 

 - Always start with the end in mind; how the best possible modular platform can support the evolution 

  • Andrea Casini - Senior Vice President Europe, JMA Wireless

12:00 12:20 (20 mins)

Main agenda

Case Study: Orlando Magic

Creating in-app innovation:

  • Food
  • Pick up
  • ‘Magic Money’
  • Mobile ticketing
  • Back end integrations and cloud based systems
  • Future plans
  • Jeff Lutes - VP Technology , Orlando Magic

12:20 13:00 (40 mins)

Main agenda

Panel Discussion: Developing engaging and profitable stadium apps – Encouraging fan engagement through applications

-  Monetisation

 - Making stadiums and venues more social 

  • Erik Meijer - Strategy GPM, Group Innovation, Deutsche Telekom

13:00 14:15 (75 mins)

Main agenda

Networking Lunch

14:20 14:40 (20 mins)

Main agenda

Developing a targeted and efficient advertising strategy

  - What works and what doesn’t? Learning from trial and error

 -  Location based services – where are fans coming from and how can advertising and offers be tailored accordingly? 

14:40 15:00 (20 mins)

Main agenda

Creating relevant, interesting and easy to digest content

 - What are fans looking for? 

 - Gauging response rates and reaction

 - Driving innovation and new revenue streams 

15:00 16:00 (60 mins)

Main agenda


All the info – none of the hype: a lightning speed snapshot of the latest trends in connectivity tech for stadia and sports venues. 4 Tech partners will be asked to show a video of their latest and greatest projects in the connected stadium s pace, with Q&A from the Audience. Pre-submit your demo to now to take part

16:00 16:30 (30 mins)

Main agenda

Panel Discussion: What do sports currently offer the modern fan and is it enough?

 - Beyond the match

 - Creating year-round engagement 

 - Getting to know the fans and exceeding their expectations

-Extending reach to new groups

-Creating fresh and targeted content 

  • Felix Welling - Head of Corporate Development, VfL Wolfsburg
  • Bas Schnater - Fan Engagement, CRM & Digital, AZ Alkmaar

16:30 18:30 (120 mins)

Main agenda

Stadium Tours, Networking Drinks Reception & Awards Ceremony

Join representatives from Amsterdam ArenA to see all their latest stadium innovations first hand – make sure you sign up early to secure your place.