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Keynote: Technology driven stadium
Football Club Barcelona
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The Futbol Club Barcelona is fostering an ambitious strategic plan for the coming years that includes the modernization of all stadiums and facilities. As it cannot be otherwise, the ICT will accompany this transformation, with the aim of improving security and operations on match day, enrich the experience of visitors, and optimize the commercial use of the spaces.
We are moving at light speed toward a smart society where almost all of our decisions are supported or taken over by systems and algorithms. In such a society it is more important than ever to be able to trust the data analysis taking place under the hood. Note that trust goes far beyond reliable answers. How are we going to ensure that algorithms comply with the norms and values we treasure as a society? We are living at a unique moment in history where we can and must shape the ethics of our smart society as trust will be crucial for its success. In this talk Sander van Stiphout and Sander Klous will explain how the ambition of the Johan Cruijff Arena to be the most innovative stadium in the world is leading the way for the City of Amsterdam to find the answers to this and other crucial questions.
Stadiums and arenas are incorporating new technologies that enable and enhance fan connectivity and mobile engagement. Investments in Wi-Fi and in-stadium apps have become “must haves” for smartphone-focused fans. But being able to collect and analyze data from ALL mobile devices, not just those connected to Wi-Fi, provides valuable insight. Things like user preferences, user location, wait-times at concession stands and more, in real time provide valuable insight to marketing teams who can improve personalization which in turn will strengthen fan engagement.