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Nov 21
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09:00 - 09:10 10 mins
Chairman’s Opening Remarks
  • Oliver Bosshard - Chief Operations Officer, Real Wireless
09:10 - 09:30 20 mins
Case study: Working with technology-based start-up companies to turn Real Sociedad soccer club's Anoeta stadium into a smart stadium
  • Iris Cordoba - General Manager, Global Sports Innovation Center
  • Juan Iraola - Digital Technology Manager, Real Sociedad de Fútbol
  • Real Sociedad in partnership with the Global Sports Innovation Center develops the “Sports Thinkers Smart Stadium”, a special contest focused on the development of smart stadium solutions for Anoeta
  • Solutions presented in the competition were based on three main issues: fan experience, security and sustainability
  • Winners are involved in an acceleration program by GSIC, an immersion week at Real Sociedad and will have the option to run a pilot for the new stadium
09:30 - 09:50 20 mins
Case study: Innovation at Roland-Garros and other stadia
  • Anne-Charlotte Belon - Head of sport events innovation, Orange
  • How Orange works together with event organisers: Co-definition, co-development, experimentation, testing and learning, transformation
  • Improving the fan experience or the organiser experience through new technology, new services developed by Orange or by Orange start-up ecosystem
  • Working with start-ups, other partners and the whole ecosystem
  • Showing concrete examples of technology innovation, including IoT, mobile payments, NFC, virtual assistants, fleet management, VR/AR, edge computing
09:50 - 10:10 20 mins
Next generation connectivity for enhanced customer experience – Learnings from the UAE
  • Imran Malik - Senior Director, du (Emirates Integrated Telecoms Company)
10:10 - 10:30 20 mins
Using digital technologies to enhance the business processes and customer engagement at stadiums
  • Developing and delivering a project for using digital technologies in 15 stadiums across Europe
  • Creating the ability to use the application to place yourself in the stadiums
  • The opportunities with combining AR/VR and mapping the stadium
10:30 - 11:20 50 mins
Morning Break and Networking
11:20 - 11:40 20 mins
Digitalisation at Bayer 04: Optimise Matchday Organisation with a mobile App
  • Stephan Rehm - Head of Event management, Project Manager, Bayer 04 Orga App, Bayer 04 Leverkusen Fußball

With a new developed App and corresponding Backend, the event execution “behind-the-stage” in Bayer 04 Leverkusens own Arena is much more effective:

  • Before and during Matchdays a large amount of information can now be distributed and shared with 1000+ stuff and service personnel, with city-, policy-, fire-department members working in and around the arena
  • Information and ad hoc messages can be published securely for dedicated role holders, who can change event by event
  • Digital Checklist allow a structured, easy-to-monitor and compliant way to ensure accurate processes
11:40 - 12:00 20 mins
Back to the playground: An overview of the digital maturity of the French market in basketball, handball, volleyball, rugby and football
  • Guillaume Lairloup - Chief Information Officer and Solution Architect, Consultant
12:00 - 12:20 20 mins
Learnings from building a translation centre for the FIFA World Cup 2018 in Russia
12:20 - 12:40 20 mins
Focus on connectivity – What do the clients really want?
  • Oliver Bosshard - Chief Operations Officer, Real Wireless
12:40 - 13:30 50 mins
Lunch and networking
13:30 - 14:00 30 mins
Panel presentations: Connecting activities inside and outside the stadium with faster networks of the future – How 5G will change the stadium experience
  • What are the latest examples of how technology can help those who can’t come to the stadium – AR/VR, interaction with friends, and more
  • How can apps make the fan experience much more interactive?
  • Opportunities with 5G: More capacity, IoT, latency, wearables?
  • Will there be a lot more demand for data with 5G?
  • What should stadium executives expect with 5G and IoT, and how can they make the most of new technologies coming up in the next 5 years?
14:00 - 14:20 20 mins
The evolution of consumer behaviour in the digital age - opportunity or a threat?
  • Une Marija Jurkstaite - Chief Business Officer, Žalgiris Arena
  • What changes in consumer behaviour and purchase habits we face today and how it affects the entertainment business
  • How can it kill your business or make it thrive?
  • BC Zalgiris example of adapting to the changes in the market
14:20 - 15:50 90 mins
Workshops and Tours

Attendees can choose from the following options in this part of the programme:

Option A: Workshop - Creating new and higher revenue sources in the world of sports and entertainment via technology

  • What are the hottest new technology trends that fans will pay more money for?
  • Case studies of unique interactive experiences at stadia that connect the teams with their fans
  • How to calculate the ROI of 5G and everything that it will bring
  • Considerations for new wearables and apps as add-ons
  • Big data and analytics – How can they help with bridging the gap to higher revenues?
  • The commercials: Who’s going to pay for it?
  • Renovating your stadium: How to choose what you should invest in when it comes to connectivity and technology?

Option B: Special organised tour of 5G connectivity Proof of Concept for stadia

15:50 - 16:00 10 mins
Closing remarks from the Chair
  • Oliver Bosshard - Chief Operations Officer, Real Wireless
16:00 - 16:05 5 mins
End of Connected Stadium Summit 2018