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Key Sessions

Sun Di

Keynote: Huawei Innovative ICS- Enable Global Digital Stadium Connection


Une Marija Jurkstaite

The evolution of consumer behaviour in the digital age - opportunity or a threat?

Žalgiris Arena

Nov 21
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09:00 - 09:10 10 mins
Chairman’s Opening Remarks
  • Oliver Bosshard - Chief Operations Officer, Real Wireless
09:10 - 09:30 20 mins
Keynote: Huawei Innovative ICS- Enable Global Digital Stadium Connection
  • Sun Di - Global Network & Site Integration Solution Director, Huawei
09:30 - 10:00 30 mins
Case Study: Working with technology-based start-up companies to turn Real Sociedad soccer club's Anoeta stadium into a smart stadium
  • Iris Cordoba - General Manager, Global Sports Innovation Center
  • Juan Iraola - Digital Technology Manager, Real Sociedad de Fútbol
  • Real Sociedad in partnership with the Global Sports Innovation Center develops the “Sports Thinkers Smart Stadium”, a special contest focused on the development of smart stadium solutions for Anoeta
  • Solutions presented in the competition were based on three main issues: fan experience, security and sustainability
  • Winners are involved in an acceleration program by GSIC, an immersion week at Real Sociedad and will have the option to run a pilot for the new stadium
10:00 - 10:20 20 mins
Case Study: Innovation at Roland-Garros and other stadia
  • Anne-Charlotte Belon - Head of sport events innovation, Orange
  • How Orange works together with event organisers: Co-definition, co-development, experimentation, testing and learning, transformation
  • Improving the fan experience or the organiser experience through new technology, new services developed by Orange or by Orange start-up ecosystem
  • Working with start-ups, other partners and the whole ecosystem
  • Showing concrete examples of technology innovation, including IoT, mobile payments, NFC, virtual assistants, fleet management, VR/AR, edge computing
10:20 - 10:40 20 mins
Case Study: The plan to approach Ascot as a smart city rather than just a venue
  • George Vaughan - Head of Technology, Ascot Racecourse
  • Just as the retail experience is changing, so the way we engage with our customer base in the stadium and venue sector needs to change
  • Why it's all about the evolution
  • How the next 10 years is actually 3, with data as key
  • Why understanding the behaviour of our customers beyond their visit is important?
10:40 - 11:00 20 mins
Demonstrating the impact of major events with technology and technology providers – areas of impact based on our Impact Study for the World Expo in Astana, Kazakhstan
  • Richard Watton - Consultant, The Sports Consultancy
  • Case study: Social and Economic Impact study for EXPO 2017 which was held in Astana, Kazakhstan
  • How can technology and technology providers help demonstrate the impact of major events, based on this example?
  • Major event impact is underpinned by a series of metrics, but how can technology support this data?
  • The economic impact of major events is well documented, but how can we evidence meaningful behavioural change – as a result of major event hosting – through technology
  • How can we fully demonstrate a major event’s impact to a local public sector?
11:00 - 11:50 50 mins
Morning Break and Networking
11:50 - 12:10 20 mins
Digitalisation at Bayer 04: Optimise matchday organisation with a mobile app
  • Andreas Hinder - Head of IT, Bayer 04 Leverkusen Fußball

With a new developed App and corresponding Backend, the event execution “behind-the-stage” in Bayer 04 Leverkusens own Arena is much more effective:

  • Before and during Matchdays a large amount of information can now be distributed and shared with 1000+ stuff and service personnel, with city-, policy-, fire-department members working in and around the arena
  • Information and ad hoc messages can be published securely for dedicated role holders, who can change event by event
  • Digital Checklist allow a structured, easy-to-monitor and compliant way to ensure accurate processes
12:10 - 12:30 20 mins
Smart Venue solutions should enhance the fan experience, both in and out of the venue
  • Adam Goodyer - CEO, LiveStyled
  • An introduction to LiveStyled and how the platform powers the digital customer experience for the world’s biggest venues
  • One app catering to all fans - Making the experience relevant for fans in the stadium, in the same country, or around the world
12:30 - 12:50 20 mins
Focus on connectivity – What do the clients really want?
  • Oliver Bosshard - Chief Operations Officer, Real Wireless
12:50 - 14:00 70 mins
Lunch and networking
14:00 - 14:20 20 mins
The evolution of consumer behaviour in the digital age - opportunity or a threat?
  • Une Marija Jurkstaite - Chief Business Officer, Žalgiris Arena
  • What changes in consumer behaviour and purchase habits we face today and how it affects the entertainment business
  • How can it kill your business or make it thrive?
  • BC Zalgiris example of adapting to the changes in the market
14:20 - 15:00 40 mins
Panel: Connecting activities inside and outside the stadium with faster networks of the future – How 5G will change the stadium experience
  • George Vaughan - Head of Technology, Ascot Racecourse
  • Marco Xu - VP of Huawei SmallCell Product Line, Huawei
  • Hugh Chambers - CEO, MSA (UK Motorsports Association)
  • Une Marija Jurkstaite - Chief Business Officer, Žalgiris Arena
  • What are the latest examples of how technology can help those who can’t come to the stadium – AR/VR, interaction with friends, and more
  • How can apps make the fan experience much more interactive?
  • Opportunities with 5G: More capacity, IoT, latency, wearables?
  • Will there be a lot more demand for data with 5G?
  • What should stadium executives expect with 5G and IoT, and how can they make the most of new technologies coming up in the next 5 years?
15:00 - 15:15 15 mins
Closing remarks from the Chair
  • Oliver Bosshard - Chief Operations Officer, Real Wireless
15:15 - 16:30 75 mins
An organised tour of the Johan Cruijff ArenA
16:30 - 16:35 5 mins
End of Connected Stadium Summit 2018