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Connected Stadium Summit
20 - 21 November 2018
Johan Cruijff ArenAAmsterdam

Andrey Moiseev
Director of Internationalization Department at FIFA World Cup Russia 2018


Andrey Moiseev is an expert in international relations and organization of big sport events with more than 20 years’ experience. He is currently working as the Director of Internationalization Department in FIFA World Cup Russia 2018. Before that he was the Head of International Division of Olympic Winter Games Sochi 2014 and Director of subsidiary of international event company in Kiev, Ukraine. He has a wide experience in a number of international events, including top level events. He graduated Moscow State University and got MBA in Korean University.


We spoke with Andrey recently and here's what he shared with us:

What are you most looking forward to with regards to participating at Connected Stadium Summit in Amsterdam? 

"'m looking forward to find a new contact to extend my network, to collaborate with colleagues and find some new ideas to implement."

You'll be speaking at the event from your perspective as the Director of Internationalization Department for FIFA World Cup Russia in 2018 - Could you give us some insight into what you are going to speak about? 

"Actually I would like to keep the secret but tell you a few interesting points. I would like to draw your attention to the services, especially IT services for the most demanded client group like Broadcasters and Press. As an organizer of a number of big international sport events, I know what kind of IT services they need, when and how to provide it to them, what SLA and other things they would require, etc. It's not only about the broadcasting needs, its about security, accreditation, etc. Also I would like to highlight the necessity for the unification of such services on all stadiums in order to avoid any last mile issues."  

What did you learn about how technology can help in managing large global sports events during your roles at both the FIFA World Cup 2018 and the Sochi Olympic Games 2014?

"It's a rather complicated and tricky question. Frankly speaking, I realised that a sport event is a more technological event than any other event. In any aspect of the organisation of such big international sport events, you must use various types of technology - like telecom, IT, Wi-Fi services, etc. You need it during preparation stage, during competition and even during the dissolution stage. And it's not only about management, it's also about the staging of these events. A few examples like VAR (video assistant referee), Goal line technology, etc allow us to see that technology has even become part of the game - in this case football."

What is your favourite sport and why? 

"My favourite sport is curling. It sounds strange but I enjoy to look for curling competitions. This sport is also called "chess on ice"and this is true. You have to think a lot, calculate the possible situations and only after that make shot."