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Connected Stadium Summit
20 - 21 November 2018
Johan Cruijff ArenAAmsterdam

Benjamin Steen
Head of Digital Projects and CRM at Football Club Bayern Munich


The 39 years old and native Munich studied Media Management and Sports Marketing and works for more than 14 years now for Germany´s biggest and most successful soccer club, Football Club Bayern Munich. Since 2010 responsible for operations, marketing and development of digital projects and since 2014 also responsible for CRM, Customer Care, Digital Licencing as well as the digitization of the Allianz Arena.

Agenda Sessions

  • Case Study: How the Allianz Arena evolves as a connected stadium for its 650 million fans worldwide