Scott Burnell - Global lead, Bus Dev & Partner Mgmt, Ford
As enhanced connectivity continues to enable new services and forms of infotainment in the vehicles, how can automakers keep digital control of the vehicle?
- Get to grips with how OEMs can monetize connected car data (i.e. location, audio, driving behaviour) by breaking through industry silos (i.e. media, insurance, emergency response)
- Monetize data opportunities enhanced by the autonomous car; from payments enabled by localisation/routing to content streaming and infotainment