As we move towards a future where consumers embrace mobility as a service over the ownership of a vehicle, automakers need to realign their strategies to meet the ever-shifting service demand.

• Discuss how automakers will have to find new revenue streams as we move towards ownerless autonomous vehicle, where consumers fully embrace mobility as a service (MaaS)
• Create a seamless connected experience for consumers in the vehicle. How can you provide value added services (VAS) (i.e. content, UBI, Vehicle Recovery) consumers see real value in?
• Improve customer retention and brand awareness by creating a relationship beyond the point of purchase built into a comprehensive service offering  

Location: Grand Ballroom F