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Startup Elevate FAQs


What is Startup Elevate?

Startup Elevate, formerly Project Kairos, is the umbrella brand for Informa’s community built for startups, and in particular connecting investors with startups. 

Our aim through Startup Elevate is to provide startups with their supreme moment – the one which kicks off the transition from IoT newbie to dominant industry player.

Now in it's 4th year, Startup Elevate has helped hundreds of startups meet top investors and enhance their business prospects as part of Connected & Autonomous Vehicles and Internet of Things World.

Where will Startup Elevate be located?

Startup Elevate will be located on the Internet of Things World & Connected & Autonomous Vehicles expo floor. This special area will be packed with the startup pods as we highlight 100+ startups disrupting the IoT space. Featuring startup pitches on the Startup Stage in front of top investors and the Innovation of Things Awards ceremony, this is always one of our most popular areas.

What is included in the packages?


2 Day Pod in Startup Elevate area of the expo (May 15 - 16), 2 Everything Passes to attend Internet of Things World & Connected and Autonomous Vehicles ($3,295 value per Everything Pass), 1 Entry to Compete in the Innovation of Things Award Pitch-off Contest(space permitting), Access to Startup Academy, arranged meetings with investors, unlimited expo hall passes

What is Startup Academy?

Startup Academy takes place on May 15th and features presentations on how to perfect your pitch, building an IoT business, securing investment, legal advice plus much more.

Please bring any employees or coworkers to this workshop and we will grant them access to attend as well.

What is the Innovation of Things Award?

The Innovation of Things Award is the grand prize for the winner of our pitching competition.

Startups will pitch on the Startup stage as part of their Startup Pack, judged by a panel of investors & leaders for each vertical. The best of each vertical is automatically entered into the final pitchoff for the Innovation of Things Award on the afternoon of May 17th.

The winning startup will be rewarded with fantastic exposure through post event marketing activities and mentions on social media, press releases, and emails.

What are the verticals for the pitching competition?

Each startup is assigned into one of nine verticals to pitch in over 2 days of the show:

  • Industrial IoT
  • Consumer IoT (Smart Homes, Wearables)
  • Healthcare
  • AR & VR
  • Enterprise Innovation
  • Security
  • AI & Machine Learning
  • Blockchain & Fintech
  • Automotive/Transportation

What should I bring to showcase in Startup City?

You must provide: 

  • Laptop and/or Monitor
  • Brochures, flyers, demo materials, awards, or any marketing collateral to decorate your tabletop and promote your business

We provide:

  • Shared Wi-Fi
  • 5AMPS shared of electricity
  • All signage for pod
  • 1 meter counter for displays, laptop, etc.

Have more questions relating to your pod? Email Jessica at

What will my pod look like?

More information and a photo of the pod can be found when you download the Startup Elevate kit.

Do I have to participate in the pitchoff?

No, but please let us know if you do not wish to present.