Bruce Tuchman - Global Media Investor, Advisor, Entrepreneur
- Consumer behaviour has quickly evolved to prefer any time, any where viewing, little tolerance for ads, or navigation and discovery that is clunky or not intuitive. This fuels the trend toward cord cutting and adoption of OTT services.
- As cable TV thus declines, streaming services will continue to realize their potential and replace the old CDNs, but not without first taking a page from traditional TV brands playbooks that were successful in fostering fandoms and hyper-engaged consumers.
- Preconceived and antiquated notions that cable delivers a better viewing experience will quickly evaporate as consumers appreciate the undeniable superiority of streaming platforms as they have been radically improved in the last two years.