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Content Innovation Awards


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16 October 2022

16 October 2022

The Award Categories

Browse the categories below

The awards are now closed for entries. Click below to view the 2021 Shortlist. The winners will be revealed at an exclusive ceremony on 4 November at Church House Westminster.

2021 Categories

Please note categories marked with an *  are awarded to individuals and there is no charge. 

Entries are £320 + VAT each or £280 + VAT each when you submit 3 entries or more (excluding the individual awards)

Best Animated Kids Programme

Children’s programming is enjoying a renaissance. What were the top animated titles and formats that broke through in the past 12 months? These are shows that either enjoyed widespread domestic success, or made an impact internationally with sales across the board.

Best Live Action Kids Programme

The top live-action children’s titles and formats that broke through in the past 12 months across both linear broadcasters and digital platforms.

NEW - Best Kids Mystery Programme

From shows featuring diminutive detectives to spooky shenanigans, TBI shines a light on those children’s titles that had youngsters on the edge of their seats – or hiding behind them – over the past 12 months.

Best Documentary Series

The future is factual, that much is clear. Streaming services and cable channels have upped the ante when it comes to multi-part factual series. TBI honours the programmes – across both broadcast or digital – that have raised the bar in their execution, storytelling and/or access.

NEW - Best Documentary

What was the outstanding international factual project of the last 12 months? Which show worked at home and then became a hit in international markets, which project was the most talked about?

Best Short-Form Series

With new platforms opening up to cater specifically to short-form programming, and traditional players catching up with short-form commissioning of their own, this award recognises breakthrough content that is 15 minutes or less in length per episode.

Representation on Screen

This award salutes unscripted and scripted programming with outstanding on-screen and/or off-screen representation of LGBTQ, race and ethnicity and/or disability. These programmes cut through with either salient topics that touch on important issues affecting minority groups or feature representative casts and crews that elevate the production.

The Innovation & Ingenuity Award

This category highlights an individual or company who has shown an outstanding ability to persevere and succeed. Whether using ingenious production methods to keep a show filming, embracing new tech to get a show delivered or introducing new workflows to ensure the well-being of their staff, this award honours those whose perseverance has inspired the industry.

Series Launch of the Year

As channels seek to stand out from the crowd with original programming and big-ticket acquisitions, often launching across several territories at once, we award the series that launched with the most buzz and which created the greatest ratings, marketing and social media impact.

Competition Show of the Year

This award acknowledges the creative prowess and production expertise that go into delivering shows that delve deep into the psyche of the human condition, offering emotional engagement, entertainment and excitement for audiences.

Best Debut Drama Series

As the golden age of drama continues, we recognize the breakout scripted series that has created the greatest impact around the world.

Best Returning Drama Series

This award will go to a popular ongoing series that has shown great accomplishment across broadcast or streaming platforms this year.

Entertainment Format of the Year

Broadcasters still want big entertainment shows for their primetime schedules. Which format cut through in the last year to become a global success? Whether a shiny-floor entertainment show, a structured reality hit, a gameshow or an ob-doc that got remade in local markets, what was the standout international format of the past 12 months?

Factual Entertainment Programme of the Year

From structured reality hit to ob-doc, what was the standout factual entertainment programme of the past 12 months?

NEW - Reality Show of the Year

TBI honours the new wave of reality programming gracing our screens across all mediums, ranging from re-worked classics to completely new ideas that offer entertainment and insights to all generations of viewers.

NEW - Distribution Innovation

Today’s distributors need to think on their feet and wear myriad hats. Does your distribution business employ a unique strategy that is cutting through and winning buyers over? Have you created a new financing model to power programming or leveraged technology to seal deals? TBI pays tribute to a distribution outfit raising the bar for what’s possible in the field.

Lifetime Achievement Award*

Success is hard-won in the TV world. Repeated success is even harder. The Lifetime Achievement Award recognises an outstanding individual who has achieved the rare distinction of delivering, inspiring or executing innovation time and again over the course of their career to date.

Outstanding Contribution to Content*

This special award recognises an executive who has made their mark on the TV landscape across a specific area of expertise - from production and distribution, to commissioning or technology - leaving the business in a better place because of their work.

Rising Star Award*

Do you have a hot shot in your company who always delivers, coming up with the innovations and ideas that keep your business buzzing? This is an opportunity to recognise those individuals – some of whom may just be starting their TV careers – who are set for the top.