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Content Innovation Awards

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15 November 2022
Church House Westminster, London

15 November 2022
Church House Westminster, London

The Award Categories

Browse the categories below

The 2022 awards are closed for entries. Click the button below to view the 2022 shortlist.

2022 Categories

Please note categories marked with an *  are awarded to individuals and there is no charge. 

Entries are £329 + VAT each or £289 + VAT each when you submit 3 entries or more (excluding the individual awards)


Best Animated Kids Programme

Children’s programming is enjoying a renaissance. What were the top animated titles and formats that broke through in the past 12 months? These are shows that either enjoyed widespread domestic success, or made an impact internationally with sales across the board.

Best Live Action Kids Programme

TBI celebrates the top live-action children’s shows that have broken through in the past 12 months across both linear broadcasters and streaming platforms.

Best Documentary Series

The future is factual, that much is clear. Streaming services and cable channels have upped the ante when it comes to multi-part factual series. TBI honours the programmes that have raised the bar in their execution, storytelling and/or access.

Best Documentary

What was the outstanding documentary that had the most international impact over the last 12 months? We celebrate the shows that worked at home and then became a hit globally, sparking conversation around the world.

Best Short-Form Series

With new platforms opening up to cater specifically to short-form programming, and traditional players catching up with short-form commissioning of their own, this award recognises breakthrough content that is 15 minutes or less in length per episode.

NEW: The Representation & Inclusion Award

This award highlights a company or individual who is making an outstanding contribution to improving on-screen and/or off-screen representation of LGBTQIA+, race, ethnicity, and/or disability. Whether a programme, an industry initiative or an ingenious solution to improve DEI on a broader level, this award salutes those who are making the content industry a more representative, fairer, and better place.

NEW: The Sustainability & Innovation Award

This category highlights an individual or company who has provided an outstanding next-generation solution to improve the way content is made. Whether embracing new tech to get a show delivered or introducing new work practices to reduce the environmental impact, this award honours those whose perseverance has inspired the industry.

NEW: Best True Crime Series

Few genres have exploded over the past five years in the way that True Crime has, with audience interest soaring as viewers look to gain insights into stories that were once little told. With this Award, we celebrate the people behind some of the most-watched unscripted shows in the industry right now.

NEW: Kids Launch Of The Year

Streamers and broadcasters are investing heavily into children's content, fuelling a new wave of premium programming to engage, educate and entertain younger generations like never before. This Award salutes those creating the very best new kids shows being launched into the market.

Series Launch of the Year

As industry players seek to stand out from the crowd with original programming and big-ticket acquisitions, often launching across several territories at once, we award the series that launched with the most buzz and which created the greatest ratings, marketing, and social media impact.

Competition Show of the Year

This award acknowledges the creative prowess and production expertise that go into delivering shows that offer emotional engagement, entertainment and excitement for audiences.

Best Debut Drama Series

As the golden age of drama continues, we recognise the breakout scripted series that has created the greatest impact around the world.

Best Returning Drama Series

This award will go to a popular ongoing series that has shown great accomplishment across broadcast or streaming platforms this year.

Entertainment Format of the Year

Did your company's format cut through in the last year to become a global success? Whether a shiny-floor entertainment show, a structured reality hit or a gameshow that got remade in local markets, what was the standout international entertainment format of the past 12 months?

Factual Entertainment Programme of the Year

From the best-structured reality hits to observational documentary successes, what was the standout factual entertainment programme of the past 12 months?

Reality Show of the Year

TBI honours the new wave of reality programming gracing our screens across all mediums, ranging from re-worked classics to completely new ideas that offer entertainment and insights to all generations of viewers.

Distribution Innovation

Does your distribution business employ a unique strategy that is cutting through and winning buyers over? Have you created a new financing model to power programming or leveraged technology to seal deals? TBI pays tribute to a distribution outfit raising the bar for what’s possible in the field.

Lifetime Achievement Award*

Success is hard-won in the TV world. Repeated success is even harder. The Lifetime Achievement Award recognises an outstanding individual who has achieved the rare distinction of delivering, inspiring, or executing innovation time and again over the course of their career to date.

Outstanding Contribution to Content*

This special award recognises an executive who has made their mark on the content landscape across a specific area of expertise - from production and distribution to commissioning or technology - leaving the business in a better place because of their work.

Rising Star Award*

Do you have a hot shot in your company who always delivers, coming up with the innovations and ideas that keep your business buzzing? This is an opportunity to recognise those individuals – some of whom may just be starting their TV careers – who are set for the top.