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Claudia Vaccarone

Director; Global Market Research & Customer Experience at Eutelsat SA

Profile

Claudia is a marketing executive with over 20 years of international experience in the broadcasting and satellite industry.  She has worked in the USA, Italy and France and is currently in charge of Global Market Research & Customer Experience at leading satellite operator Eutelsat SA. She manages industry reference research tools, like the Eutelsat TV Observatory (monitoring TV reception modes in 52 countries), as well as customer experience programs. She has also led the first consumer market research on Ultra HD in Europe. She intervenes regularly as a panelist or research advisor at key industry events, sharing data and insights on TV reception modes as well as Ultra HD uptake.

Prior to Eutelsat, Claudia led the worldwide launch of the TV Files brand (start-up at the forefront of satellite delivered IP-based content), after beginning her career in the USA in multicultural advertising.

A member of the International Executive Board of IABC (International Association of Business Communicators) from 2014 to 2016, Claudia holds a Bachelor of Arts in Advertising from Seton Hall University (USA), a Master of Science in Communications from Golden Gate University (USA) and an executive degree in Marketing from HEC business school (Paris, France). She is also a member of the Professional Women Network (PWN), and Rise, a not-for-profit, advocate group for gender diversity within the broadcast manufacturing and services sector.

An Italian native, she enjoys raising 2 quadri-lingual sons together with her Flemish husband in Paris, France.