Bill MewIndependent Cloud Ecosystem Analyst at
Strategic advisor, thought leader and experienced professional in digital marketing, social business, channel evolution and cloud computing. Over 20 years spent working in blue chip organisations mostly in pan-European and global communications roles providing strategic advice to top leadership teams while leading reputation management, digital and channel marketing, content and influencer marketing, as well as crisis management and influencer relations (including media, analyst, social, executive and employee communications). • Strategic advisor: providing guidance and counsel to leadership teams of businesses of all sizes from smaller MSPs to a $29bn global business division within IBM. • Digital and social marketing: created Global #CloudInfluence Rankings, and integrated content and influencer marketing services to provide remote support for clients of Compare the Cloud. • Exceptional campaign management: leading international multi-skill initiatives, integrating social and digital campaigns with media, analyst, internal, government and influencer relations. • Professionally-recognised expertise: keynote speaker at the IPRA Summit, academic research paper presented at Henley Management College Summit and referenced by leading academics. • Team/resource management: gained from officer training in the Royal Navy, management education through MBA study, and leadership training with IBM. Also experience managing UK’s largest PR agency roster (30 agencies and over £8 million budget at BT). • Broad business and political awareness: gained through MBA study and political campaigning.