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As the President and CEO of Applied Math Modeling, Paul Bemis brings a wealth of experience and knowledge to the team with over 30 years of involvement in the high technology market. Paul's unique background and education provides an exceptional basis for the pursuit of new and creative ways to solve complex engineering simulation problems. With an undergraduate degree in Mechanical Engineering (UNH), and graduate degrees in both Electrical Engineering, and Business (Northeastern), Paul is well positioned to understand both the technical aspects of product development and predict the market opportunity created by changes in technology. While at Apollo Computer Inc. and Hewlett Packard Inc., Paul was heavily involved in the development and market success of high performance RISC (Reduced Instruction Set Computer) based multiprocessor systems used in markets ranging from high energy physics to automotive and aerospace design. As the Technical Server Business Line Manager at HP, Paul gained extensive knowledge in the application of HPC systems in leading-edge markets such as medical imaging, structural mechanics, computational fluid dynamics, seismic interpretation, and automotive design. His subsequent move into the software industry as the Vice President of Marketing for both ANSYS and Fluent continued to expand his knowledge of markets and opportunities in the engineering simulation marketplace. Today Paul is applying all of his experience and knowledge to the CoolSim product line, which works to break the ease-of-use and cost barriers that have constrained the widespread use of CFD-based modeling in the data center design and analysis market.