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VP of Digital Consumer Engagement at The LEGO Group
Peter has a global focus on creating integrated experiences to inspire and develop the builders of tomorrow. He has been working in digital strategy since 1999, helping global brands harness emerging technologies.
Prior to LEGO, Peter was CEO of digital agency Barbarian Group, Chief Digital Officer at Cheil Worldwide, and led Dachis Group, a startup focusing on big data and business strategy, from concept to acquisition.
Peter holds degrees from the University of Pennsylvania and the University of Virginia and is based in London.