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Chief Commercial Officer and founding member of giffgaff, a business that runs in collaboration with its members.
giffgaff has been Which? Recommended provider from 2012-2018 and won the uSwitch Award for Network of the year from 2016-2018
Originally from Barcelona, studied at ESADE business school and worked for PepsiCo before joining giffgaff.
Lives in West Hertfordshire, has recently become a British citizen but still a big Barça fan.