East Africa Com is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

Imelda Ngunzu-Muriithi
Manager - Markets Development & Strategic Growth at Mastercard

Profile

As the Markets Development Manager for the Strategic Growth Division of Mastercard, I am responsible for creating, maintaining and working with an ecosystem of partners within the East Africa markets in ensuring that our digital tools are adopted and used by the communities we are targeting.

I work hand in hand with the products and the sales teams in creating value for our users at the Bottom of the Pyramid. Until recently I was the Business Development Manager for Agriculture Incubation at the Mastercard Labs for Financial Inclusion, an innovation hub based in Nairobi, Kenya. In this role I oversaw the Go-to-market strategy formulation and implementation for MFN to agriculture value chain actors in Sub Saharan Africa and India.

Prior to joining Mastercard, I spent over 4 years working for Vodacom Business as the Regional Sales Manager for Eastern Africa where I led a team that positioned Vodacom’s capabilities across Eastern Africa through partnership and customer acquisition and retention, product development and marketing. I later joined Airtel Kenya as the Head of Corporate Sales and contributed to Airtel’s Enterprise division revenue and customer base acquisition.

I have a diploma in IT from Jomo Kenyatta University of Agriculture & Technology, a Bachelor of Commerce in Marketing from University of Nairobi, a mini MBA in organizational leadership from the University of Witwatersrand, South Africa and I am currently pursuing an MBA from Durham University, UK.

I am a wife, a mother of two and a champion for women economic empowerment.

Speakers at this event