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John Reister is SVP of Marketing and Product for Vasona Networks where he drives the MEC product vision and go-to-market strategy. Previously, he was VP product strategy for Arris, joining through its acquisition of BigBand Networks for which he was instrumental in the company's expansion to telecom markets with platforms for advanced video services. He has also worked with DSL pioneer Copper Mountain Networks, Bain & Co and McDonnell Douglas.