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Diego Piacentini

Founder View Different, 16yrs Amazon (SrVP International), 12yrs Apple (GM Apple EMEA), Founder Digital Transformation Team, Italian Government


Diego Piacentini served a civil servant term from August 2016 to November 2018 as Italian Government Commissioner for the Digital Transformation, reporting directly to the Prime Minister, after working for 16 years at Amazon.com as Senior Vice President of the International Consumer Business and member of the senior executive team. Early in his career, Piacentini joined Apple Computer Italy in 1987, and after ten years was promoted to the post of General Manager and Vice President of Apple EMEA.

Diego is currently a member of the Boards of Directors of The Economist Group, Apolitical, a global peer-to-peer learning platform for government, and OODA Health, a healthcare technology company focused on empowering patients and providers with real-time healthcare payments and insurance claim transparency. He is also a Senior Advisor for KKR, a leading global investment firm and Convoy, a company building innovative technology solutions to address the inefficiencies of the trucking industry.

Diego is a member of the Executive Committee and Board of Milan-based University Bocconi, where he graduated in Economics and was awarded “Bocconiano dell’anno” in 2010. Diego is a mentor of Endeavor Global, an NGO leading the high impact entrepreneurship movement around the world, and a board member of Endeavor Italy, which he co-founded in 2016. He is also on the Boards of the Institute for Health Metrics and Evaluation (IHME), an independent global health research center at the University of Washington, and the Maasai Association, supporting education and health initiatives in Kenya.

Diego Piacentini Headshot