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Future Edtech

Lan Snell
Academic Program Director, Global MBA at Macquarie University


Associate Professor Lan Snell is the Academic Program Director for the Global MBA at Macquarie Business School. She is the academic lead for curriculum development, accreditation, partnerships, marketing and recruitment, and all student matters.

Prior to her appointment at Macquarie University, Lan was the Director of Education Services and MBA Director for UTS Business School.

Lan's industry experience spans over 15 years where she is considered a leader in strategic marketing and change management within the professional services sector. Lan's academic and teaching experience comes from institutions including UTS, Charles Sturt University, and the University of Sydney. She is a Board member for the Centre for Volunteering and a Visiting Professor for RMIT Vietnam.

Lan is committed to research that delivers impact and benefit for individuals, organisations, and society. This is evidenced from her early interest in services marketing including service quality and satisfaction, the economic and social outcomes of service consumption, and co-creation in high involvement services. Understanding the transformative aspects of service continues to be of interest, as reflected in her recent work on how owner-managers achieve growth-quality of work-life ambidexterity as well as through her research into entrepreneurship. Given advances in technology have fundamentally changed the way service is delivered and experienced, Lan is curious about the role of technology-enabled services in improving individual and societal well-being. Lan has publications in journals including European Journal of Marketing, Journal of Services Theory and Practice, Health Marketing Services, and European Heart Journal.

Lan's holds a PhD in Services Marketing (University of Sydney), Master of Education (Macquarie University), Graduate Certificate in Research (Macquarie University), and Bachelor of Business (UTS).

Agenda Sessions

  • ROUNDTABLE DISCUSSION 1: How to co-create and co-deliver relevant and current curriculum with industry