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George Edward Muir George is the founder and CEO of Udal Cuain AB. George is a renowned Futurist, responsible for igniting ideas, discussion on the practical applications of the digital revolution of business and how artificial intelligence will impact our professional lives in the future. George spent over 25 years in various roles at IKEA, with a long career in technology development across IKEA, which included the digitisation of IKEA in Sweden and the establishment of Enterprise Architecture. He also worked in the business development areas around Digital Workplace, Human Resources and Business Processes. George helped establish both the Digital Workplace Group and Make IKEA a Great Workplace as process developer of the ‘Visualize the Future Workplace’ process.