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Global Carrier Billing Summit

17 - 18 September 2024
Amsterdam, Netherlands

Anzelle Robertson
Director Business Development SSA at Sam Media


As Director of Business Development in Africa, Anzelle forges invaluable relationships with carriers and payment gateways across the continent, finding ways to bring digital inclusion to consumers locally whilst also driving sustainable revenue growth for network operators looking to add real value for their subscribers. Sam Media's unrivaled portfolio of next-generation gaming, streaming, educational and lifestyle products is promoted and enjoyed in 42 markets across five continents globally, and in seven countries in Africa. Currently Anzelle's main focus is connecting the popularity of digital content consumption with the widespread uptake in mobile-wallet payments throughout Sub-Saharan Africa. A background in law means she has a strong focus on regulatory compliance and a firm understanding of the legal landscape governing VAS, PSMS, DCB and M-Wallets on the continent.