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Bożena Wróblewska
Senior Brand Manager at Orange Poland


I have been associated with the telecommunications industry and marketing for 20 years.

I have the pleasure to work for Orange Poland - the leader of the Polish telco market, network number 1 in terms of the number of all sim cards.

I have started my career at telecom operator where I was involved in planning and buying media for the B2C campaign. I have worked in the B2B clients communication department for the next few years , where I implemented an innovative partner program for business clients, after that I have worked in B2C communications department, where I coordinated large advertising campaigns for mass clients.

In 2008, while remaining within the structure of Orange Poland, I've started working in the department responsible for sales support for mobile offers, then creating a converged offer - the first service package offer on the Polish market. We have celebrated 1 million Orange Love customers in December 2018.

I have been working in the business development department for two years, where I am responsible for the development of Direct Carrier Billing.

I can honestly say that marketing has no secrets for meJ Over the years of my professional career I have gone through all departments from communication and media to sales support and product offerings.

I am double winner of the TeleKreator competition among Orange employees.

In my free time I like to read, play sports, sew and give "new life" to furniture. I have two great sons !!!

Agenda Sessions

  • New opportunities for the carrier billing market from carrier perception especially on the Polish market