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Global Carrier Billing Summit
September 2023

Guillermo Escofet
Principal Analyst, Consumer Platforms and AI at Omdia

Profile

As part of Omdia’s digital consumer platforms team, Guillermo covers mobile app ecosystems, including the mobile augmented reality market and aspects of the mobile games market; bundling partnerships between over-the-top (OTT) players and communication service providers; and carrier billing across media and other verticals.

Guillermo focuses on monetization and partnership strategies, and he sizes and monitors consumer spend transacted via app stores, advertiser spend on in-app advertisements, media and other digital services revenue derived from wholesale or revenue-share bundling deals with communications service providers, and the wider market for carrier-billed OTT products and services. Guillermo has a long pedigree at Informa covering mobile media. Before joining the company in 2002, he worked as a business and current affairs journalist. He is fluent in English, Spanish, and Catalan. Guillermo holds a history and politics degree from the University of Warwick in the UK.

Guillermo Escofet's Network

Agenda Sessions

  • Analyst Intro: what is changing and what will it mean for the market?

    09:05
  • Spotlight Panel Discussion. Beyond app stores, should physical goods be the main focus?

    11:55
  • Roundtable: What is the strategic importance of carrier billing to telcos?

    16:30