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Jens Amail
UK & Ireland Managing Director at SAP


Jens Amail has been UK & Ireland Managing Director of SAP SE since April 2018. He leads the 4,200 strong UK & Ireland team, executing SAP’s UKI growth strategy with a focus on building customer value and success in the region.
Jens is passionate about transforming today’s ‘digital’ enterprises into tomorrow’s ‘intelligent’ enterprises using technologies like Cloud, Machine Learning, Internet of Things and Blockchain. Jens believes technology can help businesses run better, disrupt traditional business models and generate higher levels of agility and speed.
A 10-year SAP veteran, Jens brings a deep breadth of global industry experience, having held senior executive positions in the US, Germany and China.
Before moving to the UK, Jens served as SAP’s CCO of Products & Innovation responsible for all customer, Go-to-Market and top-line related operational topics for the Lines of Business within the Board Area “Products and Innovations”, including Database and Data Management, SAP Cloud Platform, Analytics & Insights, Internet of Things (IoT) and S/4 HANA Cloud.
Other positions at SAP include:
• Senior Vice president of the Cloud Business for SAP in Europe. This included SAP's entire portfolio in Software, Platform and Infrastructure-as-a-Service.
• Chief Operating Officer (COO) for SAP Greater China. Based in Shanghai, he was responsible for the company's day-to-day operations in Mainland China, Hong Kong, Macao and Taiwan.
• Senior Vice President and General Manager for Services Industries at SAP.
Before joining SAP, Jens was with Siemens Information and Communication Networks for 10+ years in a variety of Senior Executive and General Management roles both in Europe and the US.
He holds a Master degree in Computer Science and Business Administration from the University of Mannheim as well as a PhD in Marketing from Georg-August-University in Goettingen.
Jens lives in London with his wife, four children, a Chinese dog and English cat and is an avid tennis player.