In this digital age, businesses are in a state of constant change. Competition is constantly on the move. Customers are exposed to so much information, their intent and loyalty fluctuate rapidly. Technologies are evolving, providing new capabilities and making other technologies obsolete. Information, while valuable for some decisions, is not enough. Intelligence comes from taking information and putting it in context. Intelligence leverages patterns to identify opportunities and threats and warn the organization ahead of time. Intelligence adapts services and applications to context. Intelligence empowers the organization to make the best decision for the projected outcome.