Sam LuceroChief IoT Analyst at Omdia
Sam Lucero is a seasoned industry analyst with 15 years of experience analyzing telecommunications and networking technology markets. He has spent the last 11 years assessing the markets for machine-to-machine (M2M) and Internet of Things (IoT) applications. Sam has established leading M2M market research programs and managed international teams of industry analysts. He has authored numerous reports, forecast databases, and topical articles covering various aspects of the M2M/IoT market opportunity and has been widely quoted in news and trade journals, from the New York Times and the Economist to CNET and Wireless Week. Sam has moderated, presented, and judged at a number of industry events, including CTIA and Connected World. In 2014, Sam was named one of six 'Augural Analysts' for M2M by Connected World Magazine.