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RAIN RFID is a wireless technology that connects billions of everyday items to the internet, enabling businesses and consumers to identify, locate, authenticate, and engageeach item. RAIN technology is based on a UHF RFID protocol standard developed by GS1 and ISO. Hundreds of companies have delivered products using these standards worldwide since the 1990’s, starting with the initial creation of the Internet of Things (IoT). A RAIN RFID tag was named the Internet of Things 2015 Product of the Year at the Embedded Systems Conference ACE Awards. Over 20 billion RAIN RFID tags have been deployed to date, with over 6 billion in 2015, and industry analysts expect the market to grow at ~29% annually through 2018. The RAIN RFID Alliance was founded in April 2014 by Google, Intel, Impinj and Smartrac; and supported by AIM. The RAIN Alliance is a global organization promoting the universal adoption of RAIN technology solutions across many different vertical markets. There are now over 100 members worldwide, and the alliance is growing steadily. Learn more at www.RAINRFID.org.