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Cindy is currently the Head of Marketing for the Communication Service Provider (CSP)-Business Segment across Asia Pacific & Japan at Nokia. In her role, she drives content marketing-led programs to grow Nokia Software’s thought leadership, build industry reputation awareness, and deepen customer engagements based on customer buyer insights and prevailing market trends. Previously, Cindy developed strategic collaborations with customers, partners, end-users, and other ecosystem stakeholders to realize and monetize the potential of Internet of Things (IoT) use cases. Cindy also led the regional market and competitor intelligence function which identified and analyzed technology trends, competitor developments, market dynamics, customers’ purchasing drivers, and subscriber usage patterns, to extract business-relevant insights to impact sales approaches.