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Ruma Balasubramanian

Vice President, APJ Enterprise Business & Digital Transformation at Cisco Systems


Ruma Balasubramanian leads Cisco’s Enterprise Business and Digital Transformation for Asia Pacific & Japan. She is responsible for developing and executing Cisco’s growth strategy for the Enterprise business region-wide, building on the solid foundation of existing partnerships with customers and key partners, and creating future collaborations. Her #1 goal is delivering compelling business and technology value to customers. Her areas of responsibility include Enterprise & Public Sector Vertical Practices, Digital Transformation Solutions, Large and Transformational Accounts, Large and Complex Deals, and IoT Acceleration. She is also responsible for co-creating digital solutions with customers and partners in Cisco’s Innovation Centers.

Prior to her current role, Ruma led Cisco APJ’s Partner Organization, where she drove partner sales and enabled the growth strategy of the APJ partner ecosystem. She joined Cisco in 2012 as VP Sales Enablement APJ and Greater China, where she was responsible for operationalizing the APJC growth strategy and enabling regional leaders to drive direct and channel sales and services.

Before joining Cisco, Ruma was VP for Hewlett Packard’s Enterprise Services Sales for APJ and Greater China, where she was responsible for developing and executing sales plans for the financial services, transportation, government and manufacturing industries. She led a team of 200 sales professionals – improving bookings by 50% in three years. She then moved to role of VP and GM for Asia where she had full P&L responsibility for HP’s IT Outsourcing, Applications, and Business Process Outsourcing contracts and client relationships in ASEAN, Korea, Hong Kong, and Taiwan.

Ruma started her career as an IBM System Engineer and held a role at CSC Consulting before joining A. T. Kearney. Ruma later joined EDS where she held various sales roles in public sector sales, where her teams captured several strategic government wins. Ruma has earned numerous top performer sales awards, and she and her teams have been directly responsible for closing US$8 billion in total services contract value.

Ruma holds an MBA from the Tuck School of Business at Dartmouth and a degree in Computer Engineering from Columbia University. With her husband and two daughters, Ruma has lived in Singapore since 2007.