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Liam is Global Director of Innovation at MediaCom, where he is helping develop business & digital transformation agendas with some of MediaCom’s largest clients through the use data, technology and start-ups.
More recently, Liam has been developing the MediaCom BLINK offering – a new strategic initiative designed to help clients harness the marketing innovation opportunity technology offers. Over the past two years, the BLINK team has showcased over 200 tech companies and start-ups to MediaCom clients and worked on over 50 live projects.
Liam has previously led the digital strategy for brands such as The Coca-Cola Company, Adidas Group, ASOS, Red Bull and Airbnb.