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Chris is a business leader and strategist, with a long history of guiding companies through the reinvention and evolution of their business. With more than 20 years in technology, product development, user understanding, design, and manufacturing, Chris has helped create disruptive products and experiences such as the Microsoft Xbox, the Nike FuelBand, the Disney MagicBand, and the NFL's connected stadium. He has also worked with Apple, Google, Starbucks, FCA, FedEx, Facebook, Samsung, the Bill and Melinda Gates Foundation and a host of start-ups on innovative products that have enhanced user experiences.