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Colin Bay brings 25 years of experience in high-tech product development and research to Portland, Oregon user experience agency Thug Design, where he is Chief Research Officer. His body of knowledge from guiding extensive ethnographic and observational research in consumers' homes, workplaces, and usability labs helps create products that people love, and that they tell their friends about. Thug Design has done UX research and design work with many Fortune 25 companies as well as smaller, forward-looking companies.