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Julie Ortiz manages the SFPUC’s retail water conservation program, a key part of the agency’s efforts to diversify its local water supply and reduce water demand. She oversees a comprehensive mix of technical assistance and educational services, as well as financial incentives, helping thousands of customers save water. Julie also engages in regular assessment of where conservation potential remains and how to best pursue future water-saving opportunities. She has helped to launch and administer many new water-saving initiatives, including online tools to help customers understand and monitor their water use.