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Liz Cruz Associate Director, IoT & Smart Cities at IHS Markit

Profile

Liz Cruz manages the IoT and Smart Cities research portfolio within IHS Markit Technology. The group tracks IoT connectivity (cellular, WiFi, and low-power), platforms, cybersecurity, and smart cities. Her team provides companies with accurate market forecasts and share analyses that help clients to identify new market opportunities, make strategic product development decisions, and advise on M&A activity. During her tenure at IHS Markit she has launched numerous research areas and grown revenues significantly year-over-year.

Prior to managing the IoT team, Liz’s research focused on how digitization, the outsourcing of data center management, economic factors, and a focus on sustainability is changing the physical infrastructure for data centers. She is a frequent commentator on industry trends, speaker at data center related events, and contributor to technology news publications.

She has a Master’s of Business Administration in Marketing from St. Edward’s University and a Bachelor’s degree in Psychology from the University of Texas at Austin. She is based in the IHS Markit Austin, Texas office.

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