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Mariel Devesa is global head of business development at Phyn, the company bringing intelligent water solutions to market that help people protect their homes, conserve water and save money. At Phyn, Mariel is responsible for leading revenue generation and expanding the company’s offerings to the insurance sector.
Mariel joined Phyn from Farmers Insurance where she served as head of innovation and led the development of new products and partner programs tailored to acquire new customers as well as retain existing customers. She directly developed and led programs that generated in excess of $500M in annual revenue. Under her tenure, Farmers was the 1st insurer to incorporate phone distraction in a telematics offering in 2017 and the 1st mainstream carrier to launch coverage’s for rideshare drivers in 2015; which is now live in 29 states.
Before joining Farmers, Devesa spent over ten years at Deloitte & Touche, Red Bull (in the U.S. and Austria) and Herbalife. Her work focused on streamlining efficiencies and emphasizing the global transfer of best practices. She is a Certified Public Accountant and a retired professional windsurfer with seven U.S. national titles.