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November 3 - 4, 2021
Santa Clara Convention Center

Mariel Devesa
Global Head of Business Development at Phyn


Mariel Devesa is global head of business development at Phyn, the company bringing intelligent water solutions to market that help people protect their homes, conserve water and save money. At Phyn, Mariel is responsible for leading revenue generation and expanding the company’s offerings.

Mariel joined Phyn from Farmers Insurance where she served as head of innovation and led the development of new products and partner programs tailored to acquire new customers as well as retain existing customers. She directly developed and led programs that generated in excess of $500M in annual revenue. Under her tenure, she launched the 1st mainstream carrier offering for rideshare drivers in 2015 in addition to being key in launching Farmers 1st telematics offering Signal.

Before joining Farmers, Devesa spent over ten years at Deloitte & Touche, Red Bull (in the U.S. and Austria) and Herbalife. Her work focused on streamlining efficiencies and emphasizing the global transfer of best practices. She is a UCLA graduate and a California Certified Public Accountant as well as a retired professional windsurfer with seven U.S. national titles.

Mariel Devesa's Network

Agenda Sessions

  • Using IoT data to reduce water costs, mitigate losses and maximize efficiencies

  • PANEL: Business models that adapt to keep the building automation market moving forward