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Paul Hoekstra
Smart Technology and Connected Infrastructure at City of San Francisco Transportation Authority


Paul is an independent strategy execution consultant who specializes in helping technology organizations make the leap to become the driver behind high impact customers centric service improvements. He has built and led the Service Strategy and Planning team at Oracle and helped Cisco with the transformation to become much more software (DNA) and service focused.

A little over a year ago, the San Francisco Municipal Transportation Agency (SFMTA) CTO asked him to help establish a new service execution framework based on the ITS Architecture and System Engineering. This is well underway now and Paul focusing more on leading the ATCMTD pilot which is the first step in a much more ambitious vision San Francisco has to reduce accidents, improve public transport performance, infrastructure utilizations, and reduction of greenhouse gas emissions.

Paul holds a Master of Science degree from Twente University, The Netherlands and US+NL dual citizenship.

Agenda Sessions

  • Why smart infrastructure starts with smart partnerships