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November 2 - 4, 2021
Santa Clara Convention Center

Paul Hoekstra
Smart Technology and Networked Infrastructure at San Francisco Municipal Transportation Agency


Paul is an independent strategy execution consultant who specializes in helping transportation agencies realize high impact customers centric service improvements. He supports executives with setting service strategy, re-alignment of the technology department, but most of all, he actively contributes to realizing the improvement programs (“Let’s pull some cable!”).

Currently at San Francisco Municipal Transportation Agency (SFMTA), the technology team is adapting to his service execution framework based on the ITS Architecture and System Engineering. Paul’s focus is now leading the ATCMTD funded pilot which is the first step in a much more ambitious vision San Francisco has to reduce accidents, improve public transport performance, infrastructure utilizations, and reduction of greenhouse gas emissions.

Paul holds a Master of Science degree from Twente University, The Netherlands and has US+NL dual citizenship.

Agenda Sessions

  • PANEL: Meeting the IoT challenge: Partnering across city agencies, transportation, utilities, emergency response and private companies