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Vice President, Emerging Markets Strategy at ADT Security
As Vice President, Emerging Markets Strategy at ADT Security Services, Robin guides ADT’s marketplace vision for new products and lines of business, including ADT’s newest mobile safety app, ADT Go and DIY partnership with Samsung Smart Things. Her goal is to identify ways to deliver the peace of mind of ADT to new generations of customers by connecting security services and monitoring to the smart devices and wearables consumers are already buying. During her time at ADT, Robin has also led the Media and Campaign Go-to-Market teams and launched the company’s first Small Business brand. Prior to ADT, Robin held leadership positions in the cable/ telco industry where she led advertising, strategy, brand and marketing programs for emerging technology, including launching the Verizon FiOS Internet and Television products. Robin is a graduate of Princeton University.