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Sam Lucero has provided technology market analysis as an industry analyst since 2001. Since 2005 he has focused exclusively on analyzing numerous IoT market segments. In doing so, Sam has established leading IoT market research programs, managed international teams of industry analysts, and authored numerous reports, forecast databases, and topical articles providing insight on IoT market trends and opportunities. He has been widely quoted in news and trade journals, from the New York Times and the Economist to CNET and Wireless Week. Furthermore, Sam has moderated, presented, and judged at many industry events, including CTIA and CERAWeek.