IoT World Conference and Expo 2020 | The Leading IoT Event is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


Santiago Arambula
Director, Strategy and Market Development at thyssenKrupp


Santiago Arámbula is director of Strategy, Markets and Development at thyssenkrupp North America, Inc. He is responsible for defending and extending the company’s market position in the region across four business areas. He looks for opportunities to accelerate growth and collaboration between thyssenkrupp businesses and strategic partners across the United States, Canada and Mexico. Arámbula is responsible for leading projects such as the exploration of Artificial Intelligence technologies to support sales processes for 100 sales representatives, as well as, business process design to facilitate centralization of shared services for 4 territories supporting 120 locations across the U.S.
Before joining thyssenkrupp North America in 2014, he worked in the Strategy & Operations practice at Deloitte Consulting for five years delivering solutions focused on business growth, margin improvement, and expense management. Prior to this, Arámbula served as special projects director in Bogotá with ERN Colombia an international consulting engineering company, where he managed the risk assessment project pipeline and collaborated in projects across Latin America.
He began his career as a research engineer at Universidad de los Andes in Bogotá, where he researched new methodologies for risk assessment including earthquakes, floods and terrorism hazards.
Born and raised in Colombia, Arámbula holds bachelor’s and master’s degrees in civil engineering from Universidad de Los Andes in Bogotá, Colombia and earned an MBA degree from New York University Stern School of Business.

Agenda Sessions

  • Facilitating “as-a-service” business models and the convergence of AI and IoT opening new avenues to revenue


Speakers at this event